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Seminar: Vineyard Valuation 2024
November 15, 2024 @ 8:30 am - 4:30 pm
Our most popular one-day seminar returns “LIVE” in 2024!
LIMITED Seating still Available!
The wine industry is a complex and vast market where global trends affect local vineyard values. This presentation will provide attendees with the history and evolution of vineyard economics throughout the many wine regions of California. You will learn what factors have led to changing prices, as well as how prices have responded to changing market conditions over the years.
Plan to stay post seminar, for informal onsite networking and winetasting.
Topics include
Supply and Demand Dynamics
Vineyard Management: Trends and Challenges
Vineyard Valuation 201: Advanced Vineyard Valuation Concepts
Highest and Best Use Dilemma: If not Vines, then What?
Winery Valuation
A View from the Operational Side: From Vine to Bottle
Presenters include
Maria Roth, ARA, American AgCredit
Mark Gregg, ARA, American AgCredit
Ben Slaughter, Arable Advisory Group
Joe Orlando, ASA, Exit Strategies Group
Mike Manna, Manna Ranch
Glenn Proctor, Ciatti Global Wine & Grape Brokers
Johnny Leonardo, Ciatti Global Wine & Grape Brokers
Alec Fraser, Sr. Winemaker, Wente Vineyards
A Special Note About Registering:
- Never attended an Appraisal Institute Offering or not yet updated your password / log-in since October 1, 2019 – follow these simple steps before registering.
- Those seeking credit from states outside of California are strongly encouraged to check directly with their state licensing board(s) to confirm that the specific state(s) will (1) accept synchronous education, (2) accepts education from an out-of-state provider and/or (3) offers reciprocal credit if the offering is approved by the CA BREA.
- This LIVE / In-Person program is approved for 35 points of Appraisal Institute CEC and 7-hours of CA BREA CEC (#24CP754601593). An application for 7-hours of SBE Training Credit for assessors is being submitted.
Seminar Sponsors


Learn more about the benefits of sponsorship including complimentary attendance – click here.
Tuition includes seminar, continental breakfast, lunch and post-seminar reception.
Appraisal Institute Designated Members, Candidates and Affiliates – $375
Standard / Non-AI Professionals – $395


